The Washington Post

How Do Theaters Entice New Audiences with Shakespeare? There’s the Rub.

A conference considers anew how much Shakespeare is good for a theater’s health, and for audiences

By Peter Marks | January 29, 2022

Change is coming again to classical stages that had already exchanged their tights and doublets for T-shirts and fatigues. With their customer bases aging, their staffs downsized after the pandemic shutdown and their leaders desperate to find novel enticements for younger theatergoers, Shakespeare companies are under perhaps unprecedented pressure to reexamine their missions and broaden their identities.